Open 32 

For the Dutch fashion Group Open 32, Planq started a collaboration with their own brand Silvercreek. Besides the collaboration in which we collected 3000kg’s of jeans te ‘chairish into new furniture’  

At the moment we are working on a new product which is going to be sold in the more then seventy, Open 32 stores in the Netherlands.  

But we also made use of this mountain of jeans to get the consumers more known about sustainability. That why we started the full campaign together. Consumers get a ticket for a discount of €25,- on their next pair of jeans. And we collect and recycle the old jeans into new applications for in the stores.  

Have you seen one of the 70 shopping windows or the point of sale items we developed together? The combination of cardboard which is fully recyclable and our Planqtextile made from old jeans makes the story and branding of Silvercreek and Open32 complete. Another example are more then 750 hourglasses with blue magnetic sand. This point of sale items reflects the endless possibilities and recyclability in a circular way. You can find the all over the Open32 and Silvercreek stores.  

We believe in collaborations and to make the world a little bit better by doing this together in a collaboration. Read more about the PLANQ x SILVERCREEK collaboration on the collaboration page. The collaboration started with a photoshoot and video campaign where the twinbrothers Anton and Dennis are the models that show how the denim chairs are made.  

In a launch event we designed and explained our story to be followed up by the more then 600 store sellers.  

→ See here our collaboration PLANQ x SILVERCREEK